> What's specific to the web though, (and that is starting to spread out of the web) is the data tracking.
No it's not. Tracking is as old as marketing. And Taylorism comes to mind in the workplace for even older form a of systematic tracking.
The scale is vaguely novel, but this is becquse meatspace is catching up with the number of data points that get tracked (IoT) and tools to analyze all of this data.
Take something as innocuous-looking as video surveillance in a grocery store. The next thing you know, it'll use face recognition to systematically profile shoppers based on other data sources and send you a text message with a custom promo automatically, all while giving store owner the aggregated analytics they need to test store layouts that might increase profit.
No it's not. Tracking is as old as marketing. And Taylorism comes to mind in the workplace for even older form a of systematic tracking.
The scale is vaguely novel, but this is becquse meatspace is catching up with the number of data points that get tracked (IoT) and tools to analyze all of this data.
Take something as innocuous-looking as video surveillance in a grocery store. The next thing you know, it'll use face recognition to systematically profile shoppers based on other data sources and send you a text message with a custom promo automatically, all while giving store owner the aggregated analytics they need to test store layouts that might increase profit.