People always target the wrong aspects when it comes to promotion of apps. Websites and twitter accounts won't do much of anything to grow your app.
+60% of all app downloads are through app store search. You need to be extremely diligent in optimising your keywords for both App Store and Google Play. Products like sensor tower give you great tools to research high traffic/low difficulty keywords. Then it's a matter of trial and error.
Better search results equals more downloads, more downloads equals high ranking, high ranking equals more visibility. People are not going out of their way to view app 'landing pages' I can tell you that.
+60% of all app downloads are through app store search. You need to be extremely diligent in optimising your keywords for both App Store and Google Play. Products like sensor tower give you great tools to research high traffic/low difficulty keywords. Then it's a matter of trial and error.
Better search results equals more downloads, more downloads equals high ranking, high ranking equals more visibility. People are not going out of their way to view app 'landing pages' I can tell you that.