Hey Jesse! I completely agree. Henri and I were both impressed with the level of specificity, even while getting rejected.
Also, throughout the raising process, it has been interesting to see how people say no in general. It says a lot of about a person or an organization (both how they deal with rejection and issue it).
Finally! This will be extremely helpful for platforms across web and mobile that need to provide a consistent experience. A large portion of our engagement comes from being able to let our users know that relevant content has become available (e.g. potential purchases, in-app messages). The experience cannot start and end with simply opening up our app.
Users are inundated with countless emails from app/websites and it is difficult to separate yourself from the spam...even if your users want to hear from you. They simply do not have the time to sift through all the garbarge...nor should they have to!
I think Roost will finally allow us to engage with users on our and their terms. Excited to check this out!