The author starts off with a Bill Cosby example, front and center, then continues to develop a stat model while acknowledging an inability to account for incidentals, while never mentioning that Bill Cosby is more than likely to have a significant number of incidentals.... Like, tonnes of money and hangin' out at playboy mansions where shady-ness pervades. Back in the day, pre-blogging, when journalism was actually a profession, journalists were taught to avoid this kind of set up. Now it's everywhere and I can't help but be unimpressed.

There's a problem I have with frameworks in general. They tend to streamline your thinking too, which is fine if you don't care about making something original or can't see how developing with new approaches can impact the outcome of your product.

The motivation people have for creating frameworks to begin with is because of bad practices by developers. By not 'making something original' you probably also avoid doing things incorrectly.

While I'm sorry to hear of a business shutting down, I can't help feel a sense of joy that the advertising business model is beginning to lose ground. Im sure the Internet and the world benefitted from such a model, but at this point, I believe, the Internet and humanity will benefit from ditching all the useless junk that really just gets in the way and annoys people.

I'm probably not alone in this, but when I see an ad on a page, I register a note in my memory model to never buy anything from that given company as payback for polluting my experience.