"it" is what USER wants, as opposite to customer. One of the key takeaways from the article should be that in B2B the customer is often is not the user.

Warner Bros is owned by AT&T Fox is owned by News Corp same as WSJ

So the only one not covered by the "big 6" of the original article is NYT

AT&T divested Warner last year, and I believe Fox and News Corp are technically independent (again, the Murdoch link).

> AI has a diversity challenge In 2019, 45% new U.S. resident AI PhD graduates were white

By what metric is it a challenge? The percentage is in line with world population and population of countries doing AI.

The history of the name is in the Article... Known then as the Virginia and Baltick, to reflect the most valuable trade concessions—tobacco from Virginia; fur and tallow from the Baltics