People offering to "protest till you die" in Russia are so simple-minded, even when comparing "Revolution which russian people needs to do" with the series of revolutions at 2004, 2014 in Ukraine - ukrainian protests were receiving international support, had strong opposing political forces, and even support from russian oligarkhs such as Khodorkovsky, while their country wasn't even near comparable with Russia neither in terms of size, nor in time under pressure spent.
Russians now just receiving hate and restrictions from each possible side in a authoritarian (totalitarian already I beleive) country and they are still expected to do the same thing.
I'm russian DevOps who fleed from the country 2 years before that, but only for one reason - crazy Putin's regime. And I have many friends from IT, who now are running headlong from conscription into the troops which was declared, from closed borders, from police pressure and jail sentencing due to their political views.
Please, let them escape country, by disabling Russia issued cards outside of Russia you only turns them - people who already mostly opposite to dictatorship - into bums, and do nothing to Putin himself. Business, don't share falsey support please.
The point of the service denial is to agitate precisely this kind of reaction from the public with the desire that they revolt against Putin. Of course if they do, many will die or get locked up in a dark cell somewhere up but it will complicate things for Putin.
The other tactic the western powers have is to try and get as many Ukrainian civilians killed as possible for the propaganda effort. This is why they promote lobbing molotovs against tanks etc. Putin desires to kill as few civilians as possible as he can easily win the war. Winning the peace will be more difficult and they need to make it as difficult as possible.
They will desire revolt...abroad, against meaningless western "collective support" moves from huge businesses.
Don't go too deep here, it's only an advertising campaign and collective ostracism action, which can't be avoided by Enterprises without loss of reputation. So they often trying to do something, but almost nothing at the same time, minimizing own damage (but causing it to narrow categories of users).
Russians now just receiving hate and restrictions from each possible side in a authoritarian (totalitarian already I beleive) country and they are still expected to do the same thing.