What is surprising to me in the article is the price. It is much cheaper than I have thought. It says creating replicas for a full menu can run as high as US$ 9,600. Which is obviously a large chunk of money, but that is quite comparable what i would expect a professional photographer would charge for just photographing the entire menu (especially if I also add the cost of my chefs having to cook all of the items for the photos, and the lost revenue of having to close for a day while we do this, even more if the photographer has to create fake items.)
