This is why you should use a secrets manager like Doppler (https://doppler.com) or AWS Key Management Service (AWS KMS). Hardcoding your secrets or storing them in .env files will always risk something like this happening.
I wouldn't have expected to see Augmented Reality (AR) Marketing as one of the trends listed in this post. I think we're a little far off from it being a truly viable tactic.
You should know what they are doing and keep an eye on them, but I think it's important to be careful not to copy them and solve problems in your own way.